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February 4, 2021

How To Find Your Audience: A Beginner’s Guide

As a filmmaker, your main goal is to tell captivating and entertaining stories and get compensated for your work. But before you can do any of that, you need to find the target audience for your film. Easier said than done, as many filmmakers believe that everyone is their audience. But this is not the case.

While no one enjoys every genre, we know that many people are fascinated only by certain types of film. For example, an action film may appeal to a different kind of audience than a romantic comedy. So the first thing you need to do is find out what kind of film you are making.

Who’s Your Target Audience?
Once you have knowledge of your type, it is time to start doing research. This starts with looking at films like yours and analyzing the target audience.

How old are they?
Where do they live?
What are their interests?
Is there a primary gender?
What is their level of education?

If you get caught, you can always research the local newsstand of magazines that also cater to your audience. Any magazines that are still being published in the digital world are there because people are very interested in the subject.

Once you have taken a few magazines, go to the publication for demographic information. As magazines make money through subscribers and advertisers, they will have this information. This information will allow you to create audience profiles to be able to target your audience.

Why Should Someone Watch Your Movie?

Date Night: While defining your target audience for your film is not the most exciting part of the filmmaking process, for many people, watching a movie is a place where couples have their first date, hold hands, or even share their first kiss. 

Relieves Stress: These days, there are many ways you can enjoy movies without stepping into movie theaters. Now you can relax and enjoy your movie from the comfort of your home. Watching movies can present a wonderful opportunity to release stress from our lives. It has been medically proven that stress is caused by a continuous build-up of stress within a person and without a means of relieving it, then depression is inevitable. One of the best ways to handle disagreements is to watch movies.

Provides Laughs And Bonding Time: Have you ever laughed so hard that you almost cried while watching a movie? It can be one of the most unusual times when good laughter does not come naturally. This is what a good movie can do for you. It is a way to calm down as it is a way to bond. Overnight with friends watching good comedy movies can create memories and help you get closer to friends!

Provides Encouragement: Watching movies can actually motivate you to do something. Watching simple people change into heroes during the story can encourage or inspire you to do the same in your daily life. You realize that regular people like you and me are also capable of great things in life.

Increases Awareness And Social Skills: When you watch a movie, which has some depiction of sociality, politics, economics, psychology, racism, or ethnicity, you can learn so many different things and can experience an increased awareness that you perhaps never thought about. Young people can learn communication skills that include problem-solving, sharing, and empathy by watching movies. If you are exposed to these new ideas and watch the different cultural differences in the film, it can help kids make new friends.

The Future of film is yours to shape. Your film, our mission. That’s why we take pride in helping you. The Film Cut is here to effortlessly manage your post-production needs, all in one place. So what are you waiting for? Contact Us today, we’d love to hear about your new film.

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